Yes, we’ve said it, Christmas isn’t as far off as you might think and although the sun is still shining and the weather is sweet, we will soon me enjoying the build-up to the festive season before we know it.
For eCommerce businesses, it’s vitally important that they recognise the importance of preparing for the holiday season now in order to maximise sales, boost footfall and generate as much engagement possible before the rush of the festive shopping season.
And, with online sales once again set to soar this year, it’s even more important that you start planning for Christmas now.
We’ve created a helpful guide outlining our top tips on how you can prepare and optimise your customers’ shopping experience in the lead up to Christmas.
First and foremost, do you know your customers?
First and foremost, before you start to put a plan in place, it’s important that you not only understand who your customers are but that you also understand how to reach them too!
This is because not all shoppers are the same and it’s important that you are able to connect and engage with them in different ways. For example, you should take into account that there are product focused shoppers, who will simply visit a website with a specific product in mind and intend to make a purchase, researchers who will look into a product before purchasing it, bargain hunters who will be looking for the best bargain and browsers who are on the hunt for the perfect present.
By familiarising yourself with the characteristics of the above types of shoppers, you will be able to create more targeted experiences that will optimise sales.
Get your Christmas marketing ready to launch
As soon as Autumn arrives and we wave goodbye to Summer, people are more than susceptible to Christmas marketing. In fact, many people look forward to spotting their first Christmas advert and will buy into the festive season far sooner than the core festive shopping months.
With this in mind, you should ensure that you create a focused marketing plan well in advance of December.
Using your social media platforms and other marketing tools to promote brand awareness during the early stages of your Christmas marketing is a great idea and is one of the best ways to increase your eCommerce conversions from social referrals!
Sharable content, competitions and even a Christmas countdown are also a fantastic way to build momentum and increase brand awareness in the lead up to the big day.
Personalised touches from retailers such as targeted product suggestions, tailored offers, adaptive content are incredibly popular when it comes to boosting Christmas sales and their power should certainly not be underestimated.
And this tailored approach is something that should definitely be implemented early on in your Christmas marketing strategy, especially as more people than ever before are starting their Christmas shopping early.
Is your supply chain ready?
Finally, it’s vital that your supply chain is ready and raring to go. After all, there’s no point implementing an all singing, all dancing marketing campaign, if your supply chain is not prepped and ready to deliver the goods, right?
As you plan for Christmas, you should focus on ensuring that your staff, warehousing, and delivery network are ready!
Speak to an eCommerce accountant
For any eCommerce business, it’s important to stay on top of your accounting. The best way to do this is by seeking the advice of an experienced, specialist eCommerce accountant who will have the expertise to help.
Get in touch with Unicorn Accounting today!